“It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.” Charles Darwin’s “survival of the fittest” theory of evolution could also apply to organisations. As they adapt to changing circumstances, they adjust their responsiveness, effectiveness and efficiency. And that is what is taking place across the world as digital technologies transform business models: they are either adapting or dying. But how is this digital transformation happening? What are the risks? And how is Europe doing?
John Higgins is the former director general of DIGITALEUROPE, the European tech industry association. He was President of the European Commission’s Policy Forum on Digital Transformation. He is a Senior Advisor in Brussels and London on digital for global communications company Burson, Cohn & Wolfe.
Posted 19 Feb 19
